Additional information
by Michael Farmer (Author)
The explosive book that reveals in detail the astonishing decline of the advertising industry in the digital age -- and the management efforts to cover it up!
This is a critical, deep-dive examination into how the advertising industry's long-term effectiveness has deteriorated under forty years of holding company ownership and dominance. Authored by industry veteran Michael Farmer, the book systematically traces the evolution of media and technology, the rise of internet and programmatic advertising, the decline in advertisers' brand growth rates, and the holding company practice of milking its agencies for improved financial performance.
Farmer analyzes the core issues plaguing agencies and their clients, recommending fundamental changes required to create a positive industry future - to correct the management errors of the past and deal with the threats and opportunities created by AI.
Author Biography
Michael Farmer has an MBA degree from Harvard Business School and long strategic experience working internationally at The Boston Consulting Group and Bain & Company. He founded Farmer & Company in 1990 and has dedicated thirty-five years to working with ad agencies and their clients. He teaches Advertising Management in the Branding and Integrated Communications Program at The City College of New York (CCNY).
