{"product_id":"madison-avenue-revisited-the-verdict-of-the-advertising-industry-murder-not-manslaughter-paperback-1","title":"Madison Avenue Revisited: The Verdict of the Advertising Industry: Murder, Not Manslaughter. - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMichael Farmer\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe explosive book that reveals in detail the astonishing decline of the advertising industry in the digital age -- and the management efforts to cover it up!\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis is a critical, deep-dive examination into how the advertising industry's long-term effectiveness has deteriorated under forty years of holding company ownership and dominance. Authored by industry veteran Michael Farmer, the book systematically traces the evolution of media and technology, the rise of internet and programmatic advertising, the decline in advertisers' brand growth rates, and the holding company practice of milking its agencies for improved financial performance.\u003c\/p\u003e\u003cp\u003eFarmer analyzes the core issues plaguing agencies and their clients, recommending fundamental changes required to create a positive industry future - to correct the management errors of the past and deal with the threats and opportunities created by AI. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMichael Farmer\u003c\/b\u003e has an MBA degree from Harvard Business School and long strategic experience working internationally at The Boston Consulting Group and Bain \u0026amp; Company. He founded Farmer \u0026amp; Company in 1990 and has dedicated thirty-five years to working with ad agencies and their clients. He teaches Advertising Management in the Branding and Integrated Communications Program at The City College of New York (CCNY).\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.91 x 8.41 x 5.21 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 28, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":46666845421765,"sku":"9781918215113","price":37.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/GdB6DEb6gd9781918215113_ee528269-f512-41f2-9d9e-dc9260500357.webp?v=1785997104","url":"https:\/\/selloorium.com\/products\/madison-avenue-revisited-the-verdict-of-the-advertising-industry-murder-not-manslaughter-paperback-1","provider":"Selloorium","version":"1.0","type":"link"}