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by Patrick Ng (Author), Larry Yakiwczuk (Author)
"Mirror, mirror on the wall, who is the fairest of them all?" asked the queen in the fairy tale. Then the magic mirror would respond to her with an honest answer. In reality, wouldn't it be nice if we all have a magic mirror that can tell us all the answers we want? For those of us who need to know about how to market our businesses but lack the knowledge and experience, a magic mirror would be perfect for us every time we have questions. Unfortunately, this mirror does not exist in real life. That is why we have created this book to help, inform, and educate you like a magic mirror, and hence, we name our book the "Magic Mirror Marketing: A Practical Guide To Business Marketing." In this book, we'll show you different elements, concepts, and strategies of business marketing that have proven to work well for us and our clients in the past. To start off, we will explain the difference between two types of market demands, which is important to you in determining which marketing strategies you should use. Then we'll go over various types of complete marketing systems you can consider, such as "3 Steps Mastery," "Triple Power," and "3 Growth Pillars." We'll also show what the 3 biggest marketing mistakes you can make and how to avoid them. Later in the book, we'll go into more specific topics, like e-zines, flyers, receipts, events, joint venture, networking, and newsletters. You'll be surprised to see how important and applicable those concepts are in assisting your marketing campaigns when they seem to be unrelated on the surface. Frankly, business marketing is more than just advertising your products and services in print or online; you have to do a lot more work behind the scene in order to make your campaign more effective. But of course, the more educated and prepared you are, the easier your marketing effort will be. After finishing the book, you will have the knowledge to market your business and achieve the results you want. As you read, you'll realize that some ideas and topics are presented more than once in the book. The repetition is intentional because, by reading it more than once, the contents will stick better in your mind so you can learn more effectively. It's also important to note that some ideas in one chapter may be slightly contradict with some in another chapter. That doesn't mean either one is right or wrong; what we intend to show you is that both opinions are applicable, depending upon the situation. Seeing things from different angles allows you to have a more complete picture of the concepts. As a famous old saying once says, "There are two sides to each coin"; there is always more than one way to do anything, including customer attraction. So learn different sides of an idea, and apply the one you feel comfortable with based on your situation. Finally, we encourage you to put those knowledge in practice. A lot of people will read something and think, "Yes, I'll do it someday" or "I wish that is applicable to my business" or "It seems too difficult for me to do," etc. So at the end, they just keep thinking about it, finding excuses not to take immediate actions, or procrastinating until who knows when. The truth is, the concepts in this book are applicable to any businesses; they may not apply fully to your business in particular, but definitely to some extents. What you need to do is to understand the knowledge presented, figure out way that works for you, implement it, and continuously adjust your strategies as your situation evolves. The only way to make things work is by actually trying it out instead of just thinking about it.
