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by Randal Pinkett (Foreword by), Angela Massey (Editor), Tarsha Polk (Author)
In today's marketplace, it's easy to feel lost and confused when it comes to building a powerful personal brand-a brand that keeps your name, your expertise, and your company at the forefront of people's minds. You know you need to, but you don't know how to make the kind of impact that gets you noticed and attract the clients you need to grow a successful business. Making an Impact: How to Build a Powerful Personal Brand shows you how to define your personal brand, how to create a strategy for the greatest impact and how to market yourself with influence and authority. Packed with proven time-tested tips and techniques, and sprinkled with examples, personal stories, and a little humor, this book will guide you through your journey of discovering the power of YOU and show you how to make an impact.If you are brand new to personal branding, read the first five chapters of the book because it defines who you are and what your brand is meant to be. If you are familiar with personal branding, but need strategies to create more visibility, start with chapters 6-9. And, if you are looking to improve your personal brand, read chapters 10-12. After each chapter you will have a link to visit where you can download a personal brand action plan. The book is full of action steps you can take and a notes page to jot down how you will implement what you've learned. The personal brand tips and techniques you're about to read have proven results. Each chapter provides new secrets that will help you stand out so you can attract more opportunities AND be top of mind when someone needs your product or service. If you follow the strategies in this book, it's highly possible you will go from no brand visibility to a powerful brand that impacts the success of your company.
