Additional information
by David M. Brock (Editor), Julian Birkinshaw (Editor)
The major changes in strategy and structure in MNEs increasing levels of global integration, innovation by design, new network structures, outsourcing of major value-chain activities, E-commerce and the backlash against globalization.
This special issue includes an overview of the integration-responsiveness framework.
Back Jacket
Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration.They face strong incentives to maximize economies of scale in research and development, purchaising, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs.
Author Biography
David Brock, Senior Lecturer, Department of Business Administration, Ben-Gurion University, Beer-Sheva, Israel.
Julian Birkinshaw, Associate Professor, Strategic and International Management, London Business School, London, UK.
