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by Kathy G. Mills (Author)
The Ultimate Stock Market Primer!Like millions of Americans, you probably never had finance courses in school. So despite the fact that you are a bright, capable person, you find yourself at a loss when it comes to the stock market. There seems to be no shortage of books that offer investing advice, but what about an investing education? Shouldn't that come first?Market Mojo is here to assist! This quick and quirky guide offers a big-picture introduction to the stock market. You'll learn about key elements of the system, such as why companies issue stock, the significance of an IPO, and how stock splits work. You'll figure out the difference between the NYSE and NASDAQ stock exchanges, and learn how companies can get listed on them. And you will finally (!) understand what news reports about the Dow and the S&P 500 really mean.For your personal investing, you'll learn how to select an online broker and use stock picking to create a custom portfolio. You'll also master the concept of active and passive investing so you can add elements like mutual funds, index funds, and ETFs to your collection. Entertaining bite-sized lessons are followed by a vocabulary list to make sure you remember important terms, while periodic quizzes test your knowledge and ensure that you are on track to getting your Market Mojo up and running. If you are looking for a fast and fun way to learn about the stock market, this book will not disappoint!
