Additional information
by Neal Hettinger (Author)
The introduction of artificial intelligence (AI) in marketing is a crucial aspect of the book, focusing on 80 AI-generated design examples with the generators and prompts. It provides an overview of the technology needed to leverage AI for creation, including the five content pillars of posts, content focus, and ingredients for memorable posts. Social media content tools are also discussed, including over 20 major AI generator tools.
Modern Design Using AI covers the fundamentals of marketing design, including the importance of type, typography, and the use of both sides of the brain in marketing design. It discusses the phases of AI marketing design, such as research, small business research tools, mood boards, budget setup, and understanding the audience before starting.
AI for internet marketing solutions includes starting a social media post ad campaign with AI tools and advertising requirements for social media. For simple print marketing promotions, AI should avoid overselling and focus on the components of design and engaging design guidelines.
Inspirational case studies are provided, such as asking a question in a post, emphasizing sales features, filling in the blank, and partnering with like-minded businesses. The book offers tips and tricks for using AI in social media scheduling, workflow establishment, and improving posts with AI content research tools.
The book also includes a list of AI tools, best practices, advantages, and drawbacks, as well as examples of videos that demonstrate the use of AI in various marketing strategies.
