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by June McCarthy (Author)
Marketing Magic is not a book about tactics. It is a book about craft.
Blending the accessibility of an entry-level marketing textbook with the energy of a story-driven business book, Marketing Magic reframes modern marketing as a performance - one that requires the same discipline, psychology, timing, trust, and rehearsal as a great magic show.
Business leaders would never step onto a Las Vegas stage and attempt expert magic without years of practice. Yet every day, businesses ask interns, junior hires, founders, or overstretched teams to "just handle the marketing." This book challenges that assumption and shows why great marketing requires strategy, creativity, ethics, and mastery.
Through examples from Apple, Nike, Disney, Netflix, Dove, Red Bull, Amazon, and more, Marketing Magic reveals how brands capture attention, build belief, tell better stories, shape perception, and create experiences audiences remember. The book introduces the Marketing Magic Framework - Discovery → Enchantment → Engagement → Momentum → Loyalty - as a practical way to understand how campaigns move audiences from curiosity to lasting connection.
Designed for students, professors, founders, executives, and marketers, this book is ideal for marketing, branding, communications, entrepreneurship, public relations, advertising, and consumer behavior courses.
At its heart, Marketing Magic argues that great marketing is not accidental, instant, or purely tactical. It is designed. It is rehearsed. It is ethical. It is built to delight, not deceive.
By the final chapter, readers will not just understand marketing better. They will begin to think like strategic performers - able to command attention, build trust, create belief, and turn ordinary brand moments into something unforgettable.
Marketing Magic is for anyone who believes marketing, when done with mastery, is not noise.
It is theater.
