Additional information
by Anthony J. Evans (Author)
An accessible text that provides managers with a well-rounded economic awareness
Successful managers possess an understanding of economic and market principles as they relate to business itself. Markets for Managers presents managerial economics in a casual, accessible format that will help management professionals take economic realities into account when running their companies or divisions. The book takes a global perspective while covering the full range of micro- and macroeconomic principles that managers around the world need to know. Complete with online resources that include further reading and a YouTube playlist, this guide puts business management practice within its economic context to produce a practical tool for managers.
By understanding market operation and what might cause market failure, management professionals can lead companies that respond to market pressures and align operating strategies with economic realities. Monetary and fiscal policies affect businesses of all sizes, and in Markets for Managers, business leaders can learn how to read the ever-shifting fiscal landscape.
- Delivers market information tailored to managers and the managerial decision-making process
- Comprehensively explains macro- and microeconomic ideas in language that's accessible
- Provides concrete suggestions for utilizing market knowledge to improve internal operations and align incentives
- Helps managers build a global view of business for optimal decision making
The practical format of Markets for Managers is perfect for professionals and students who want to gain an applied perspective on today's most pressing economic issues.
Front Jacket
Markets for Managers helps managers to see markets in a new light, to appreciate how they operate, and to reflect on their results. This important resource shows not only how markets operate but why they are remarkable complishments of human interaction. Written in a highly accessible style, Markets for Managers incorporates a diverse and applied perspective in economics and deals in a comprehensive manner with micro- and macroeconomics from a global perspective.
Written by Prof. Anthony J. Evans, the book brings to life the major contributions in economics, and some of the most important debates surrounding the topic. This valuable resource offers an understanding of how markets work in the real world, and includes insights on how they fail. Most importantly, Markets for Managers contains information on how managers can employ markets as a management tool - both in terms of internalising the insights into their everyday routines, and in terms of adopting processes that can be applied across the organisation. Evans shows how markets generate social prosperity and how managers can use markets - and the principles on which they rest - to generate value.
The book covers the key foundations of economic analysis and shows how to apply them to specific concepts such as economic value added, price discrimination, and valuebased pricing. Markets for Managers encompasses the bigger economic picture and includes biographies of famous economists, refers to the seminal books and articles, and highlights the key moments in economic history. Evans offers examples of market failure, such as monopolies, asymmetric information and behavioural anomalies, and explains why these failures can in fact strengthen the case for markets.
Managers, financial professionals, and researchers will find Markets for Managers to be a substantial yet approachable guide that fills in some of the holes, and stretches out a broad and serious look at the discipline of economics.
Back Jacket
Markets for Managers helps managers to see markets in a new light, to appreciate how they operate, and to reflect on their results. This important resource shows not only how markets operate but why they are remarkable accomplishments of human interaction. Written in a highly accessible style, Markets for Managers incorporates a diverse and applied perspective in economics and deals in a comprehensive manner with micro- and macroeconomics from a global perspective.
Written by Prof. Anthony J. Evans, the book brings to life the major contributions in economics, and some of the most important debates surrounding the topic. This valuable resource offers an understanding of how markets work in the real world, and includes insights on how they fail. Most importantly, Markets for Managers contains information on how managers can employ markets as a management tool - both in terms of internalising the insights into their everyday routines, and in terms of adopting processes that can be applied across the organisation. Evans shows how markets generate social prosperity and how managers can use markets - and the principles on which they rest - to generate value.
The book covers the key foundations of economic analysis and shows how to apply them to specific concepts such as economic value added, price discrimination, and value- based pricing. Markets for Managers encompasses the bigger economic picture and includes biographies of famous economists, refers to the seminal books and articles, and highlights the key moments in economic history. Evans offers examples of market failure, such as monopolies, asymmetric information and behavioural anomalies, and explains why these failures can in fact strengthen the case for markets.
Managers, financial professionals, and researchers will find Markets for Managers to be a substantial yet approachable guide that fills in some of the holes, and stretches out a broad and serious look at the discipline of economics.
Author Biography
ANTHONY J. EVANS, PHD, is Associate Professor of Economics at ESCP Europe Business School. He has taught for ESCP Europe, Cotrugli Business School, Danube University, and Helsinki School of Economics, as well as designing and managing custom programmes. Anthony participated in the Global Colloquium for Participant-Centred Learning at Harvard Business School and was a Fulbright Scholar-in-Residence at San Jose State University. He is a member of the Institute of Economic Affairs' Shadow Monetary Policy Committee. He received his MA and PhD in Economics from George Mason University, USA, and a BA (Hons) from the University of Liverpool, UK.
