Additional information
by Brenda Bence (Author)
Are YOU(TM) the brand of choice in your workplace?The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction-and your income potential-if your boss, colleagues, and customers felt the same about YOU(TM)?This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU(TM) guides you step-by-step through corporate branding techniques never before adapted for personal use.You will learn how to: - Identify the 6 essential positioning elements that define your leadership personal brand- Master the 5 everyday activities that most clearly communicate your brand as a leader- Avoid the top 20 Leadership Personal Brand Busters(R) that could keep you from success- Increase both your earning power and your job satisfaction- Build on-the-job trust and loyalty in YOU(TM)
Author Biography
Brenda Bence knows top talent. After earning her MBA from Harvard, this award-winning author spent the bulk of her career as an executive in Fortune 100 multinationals, building brands across dozens of countries that span four continents. Now, as a Senior Executive Coach, she has guided hundreds of leaders from more than 60 nationalities to transformational growth and success. Trusted by many of the world's most recognized companies, Bence is at the forefront of leadership personal branding on a global scale.
