by Keith A. Hanshaw (Author)
This comprehensive guide is designed to provide small business owners with the essential knowledge and tools needed to succeed in the ever- evolving world of advertising and marketing.
From understanding the basics of brand identity and target audience
segmentation to exploring the power of traditional and digital advertising platforms, this book covers a wide range of topics that are crucial for today's small business owners.
Dive into chapters that discuss various advertising mediums, such as radio, TV, print, outdoor, and digital marketing, while also learning about search engine optimization, content marketing, influencer marketing, and event marketing strategies. Discover how to create an integrated marketing plan that combines traditional and digital techniques, and explore growth hacking methods specifically tailored for small businesses.
Stay ahead of the curve with insights into the future of advertising and marketing, and learn from case studies that showcase successful small business marketing campaigns. This book not only serves as a valuable resource for small business owners looking to expand their marketing efforts but also offers inspiration and guidance for those seeking to make a lasting impact in their respective industries."
Number of Pages: 54
Dimensions: 0.14 x 11 x 8.5 IN
Publication Date: June 14, 2023
