{"product_id":"measurement-in-social-psychology-paperback-5","title":"Measurement in Social Psychology - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eHart Blanton\u003c\/b\u003e (Editor), \u003cb\u003eLaCroix Jessica M.\u003c\/b\u003e (Editor), \u003cb\u003eWebster Gregory D.\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAlthough best known for experimental methods, social psychology also has a strong tradition of measurement. This volume seeks to highlight this tradition by introducing readers to measurement strategies that help drive social psychological research and theory development.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThe books opens with an analysis of the measurement technique that dominates most of the social sciences, self-report. Chapter 1 presents a conceptual framework for interpreting the data generated from self-report, which it uses to provide practical advice on writing strong and structured self-report items. From there, attention is drawn to the many other innovative measurement and data-collection techniques that have helped expand the range of theories social psychologists test. Chapters 2 through 6 introduce techniques designed to measure the internal psychological states of individual respondents, with strategies that can stand alone or complement anything obtained via self-report. Included are chapters on implicit, elicitation, and diary approaches to collecting response data from participants, as well as neurological and psychobiological approaches to inferring underlying mechanisms. The remaining chapters introduce creative data-collection techniques, focusing particular attention on the rich forms of data humans often leave behind. Included are chapters on textual analysis, archival analysis, geocoding, and social media harvesting.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThe many methods covered in this book complement one another, such that the full volume provides researchers with a powerful toolset to help them better explore what is \"social\" about human behavior.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHart Blanton\u003c\/strong\u003e is Professor of Communication at Texas A\u0026amp;M University. He conducts research in the areas of social influence, health communication, and research methodology.\u003c\/p\u003e\u003cp\u003eJessica M. LaCroix is Research Assistant Professor at the Uniformed Services University of the Health Sciences and specializes in health psychology, research methodology, and military suicide prevention.\u003c\/p\u003e\u003cp\u003eGregory D. Webster is Associate Professor of Social Psychology at University of Florida Research Foundation with graduate degrees from the College of William \u0026amp; Mary and the University of Colorado.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 270\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.9 x 5.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 24, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45866647683269,"sku":"9781138913240","price":115.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/L_S40VzLXm9781138913240_da128681-c366-469d-b346-3d7e19b2cda6.webp?v=1771611382","url":"https:\/\/selloorium.com\/products\/measurement-in-social-psychology-paperback-5","provider":"Selloorium","version":"1.0","type":"link"}