{"product_id":"multimodality-a-hands-on-guide-paperback","title":"Multimodality: A Hands-On Guide - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJohn A. Bateman\u003c\/b\u003e (Author), \u003cb\u003eJanina Wildfeuer\u003c\/b\u003e (Author), \u003cb\u003eTuomo Hiippala\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn current multimodality research, there is a methodological and analytic gap between the complexity of the materials targeted and the constructs applied. This gap makes it difficult for analyses to scale beyond single case studies. Support for larger-scale empirical, corpus-based work is often compromised and, when scaling does occur, it is at the cost of the breadth of multimodal phenomena covered. In this book we present the latest revision of our multimodal semiotic approach to advanced multimodality research which directly addresses these problems, providing extended theoretical constructs with solid foundations, staged methodological instructions for applying those constructs in practical analysis, and a specially selected set of hands-on illustrations of the account at work in diverse media and communicative situations. The framework clearly sets out methods and examples of how to conduct multimodality research regardless of the materials involved and always with a view to increasing scale to provide stronger empirical foundations. The selected analyses illustrate the application of the latest multimodality methodologies, complex data (across domains), analytical tools, and results from different phases of research.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJohn A. Bateman\u003c\/strong\u003e, University of Bremen; \u003cstrong\u003eJanina Wildfeuer\u003c\/strong\u003e, University of Groningen; \u003cstrong\u003eTuomo Hiippala\u003c\/strong\u003e, University of Helsinki.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 437\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.89 x 9.61 x 6.69 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 22, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":46592981827781,"sku":"9783111410517","price":44.04,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/3WBVy43kSc9783111410517.webp?v=1785067643","url":"https:\/\/selloorium.com\/products\/multimodality-a-hands-on-guide-paperback","provider":"Selloorium","version":"1.0","type":"link"}