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by Caleb Schmitz (Author), Ben Schmitz (Editor), Eric Laylan (Editor)
NetSuite is the leading cloud-based ERP solution in the world for the mid-market space and is rapidly growing in both directions towards both small business and enterprise. After the pandemic, the world of eCommerce quickly accelerated, and using NetSuite ERP as the eCommerce platform became a noticeable business tactic across all industries. Allowing the ERP to drive the user experience means that companies can surface critical ERP data to the customer for a shopping experience tailored to their business model. Companies both direct to consumer, business to business, or both found that having a synced ERP with eCommerce gives customers live data of inventory, custom pricing, and other business or industry-specific features that would not normally be possible without ERP. For nearly a decade, NetSuite's flagship eCommerce solution called SuiteCommerce gives customers a fully integrated ERP & eCommerce solution that completely removes the need for a connector/integration. Now, companies can directly surface ERP data on the customer-facing portal (eCommerce) which enables customizations specific to a business. Automation of eCommerce data has never been easier and SEO can finally be managed while harnessing ERP data management strategies. Find out how you can leverage a powerful ERP system to provide the ideal customer experience and interface including tactics to rank higher on Google, understanding NetSuite eCommerce architecture, and building a strategic roadmap that will allow your web presence to become wildly successful!Who is this book for?-Do you already know everything about NetSuite ERP, but want to know more about eCommerce and SuiteCommerce in particular?-Do you already know everything about eCommerce, but want to know more about how to run an eCommerce website with NetSuite?-Are you about to implement SuiteCommerce and want it to be wildly successful?-Do you already have a thriving SuiteCommerce business but want to take it to the next level? -Do you use NetSuite with another eCommerce platform but would like your website to be more integrated into your ERP database?-Are you a little unsure as to what features even exist for SuiteCommerce? Do you ever wonder if you are missing out on revenue and sales?-Would you like to replace the NetSuite Customer Center with a customer experience that is easy, beautiful, and highly customizable?-Are you considering moving to NetSuite but want to make sure it can meet your eCommerce needs?Table of Contents-Preface - A SuiteCommerce Success Story-NetSuite Ecommerce Overview-Shared Ecommerce Channels-Connector Service-Custom Integration-SuiteCommerce Standard vs Advanced-How to Buy SuiteCommerce-Building Your Implementation Team-Gathering Requirements-General Questions-Order Fulfillment-Reporting-NetSuite Terminology Crash Course-Items and Inventory-Relationships Between Records-Forms, Fields, and Labels-Product List Page-Product Detail Page-Matrix Items-Images-Checkout-Upselling-Homepage-Navigation-Search Bar-Menu Bar and Item Categories-My Account-Purchase History-Order Edit Extension-Support Cases-Themes-Features/Extensions-Extension Manager-Where to Find Extensions-Clean Data-Avoiding Scary Messes-Loose Processes-Training-Maintenance and Extensibility API-Increasing Sales-Leads-Google Shopping Feed-Talking Directly to Google-Conversions-Customer Retention-SEO-Meta-descriptions and Page Titles-Keyword Research-Aliases and Canonicalization-Off-Page SEO-Conclusion-Further Resources-Third-Party Solutions
