Additional information
by Joy Ghosh (Author)
The Challenge
9 in 10 startups don't get past the first year in business. According to Forbes, 8 in 10 small businesses shut down after 18 months. According to Inc.com, 96% of all businesses fail within their first 10 years. The root cause for 80% of these failed endeavors can be traced back to the scarcity of cashflow in the business. These staggering numbers are not meant to discourage entrepreneurs. These cold statistics are intended to proactively raise awareness of the perils lurking in the shadows of modern day businesses and encourage the small business owner to find effective solutions for the present day.
Socio-economic-political dynamics, a cash starved economy, widespread layoffs and down-sizing, rapid advancements in technology, an irritable customer base, increasingly frequent cybercrime, intense competition, a complicated corporate tax code are all contributors to impose a high strain on small business cashflow. What does a small business owner do to survive past the 18-month acid test under such harsh conditions of new age of doing business?The Objective
This book starts off with an aggressive and yet realistic challenge for the small business owner and entrepreneur - scaling their business to double the cashflow in the next 6 months of reading and applying the strategies described in this book.
The Solution Roadmap
In this first book in the series "What Fortune Grade Companies Will Never Reveal To Small Businesses" You will learn several closely guarded and not openly advertised secrets of Fortune Grade companies to maximize liquidity and minimize liability, thereby expediting the growth of cashflow in the business. You will be introduced to these highly potent new age strategies for growing business cashflow at first. Then you will be guided through a step-by-step process to implement it in your small business. As the book states repeatedly, knowledge is power only when it is used for a noble cause. The book requires you to apply your new-found knowledge of Cashflow Alchemy quickly in order to receive the benefits of these strategies.
The book merges neuroscience with new age business strategies to explain how a thorough understanding the mindset of the ecosystem partners of the business can make or break its life. Never before has a book been written or professed beyond the boundaries of close-door meetings, with so much targeted information to address a very specific challenge in today's small businesses. If you are small business owner, startup or entrepreneur, the world needs your creativity, your ideas and the value that you intend to create with your business. This book will show you how to protect your business and keep you in a state of healthy cashflow, so that your business can thrive and continue to produce the high value that you bring to the market.Author Biography
Joy Ghosh has dedicated 26 years of his career serving small business owners and Fortune grade companies in the areas of business process re-engineering, enterprise software consulting, development and implementation, web application development, Internet and social media marketing. An electronics engineer by education, Mr. Ghosh finds his passion to analyze and solve modern day business problems through modern day methods, strategies and technologies. After serving clients across 4 continents, Mr. Ghosh decided to grow roots and founded his company Go Getter Strategies, LLC . His core objective in this company is to introduce and implement effective Fortune grade strategies and techniques, adapted and rightly scaled for small businesses. Joy serves in the Board of two technology startup companies. He is a small business owner, entrepreneur, published bestselling author, a certified hypnotherapist and a certified social media intelligence analyst. On the lighter side, he is a second degree black belt in Tang Soo Do and is training to be a certified instructor in this martial art. His website is at http: //www.gogetterstrategies.com
