Additional information
by Dan S. Kennedy (Author), Jeff Slutsky (Author)
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower you to take on big box companies and distant discounters using your best asset--your ability to bond directly with your consumers. Armed to go "grassroots,"; you're given winning strategies to take your marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term.
Front Jacket
Be a Small Business with BIG IMPACT
-9 inconvenient truths of grassroots marketing
-Zero-Based Marketing--the solution when you figure out traditional and "non-traditional" marketing is failing you
-How to use the media as an extension of personality and of relationship--NOT a substitute for it
-Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics)
-On-site promotions--increase revenue without spending money, time or leaving your operation
-How to use--and how to waste dollars on--the Internet and other technology
Author Biography
Dan S. Kennedy is the provocative, truth-telling author of the popular No B.S. book series, a serial, successful, multi- millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH.
