Additional information
by Dan S. Kennedy (Author), Shaun Buck (Author)
FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER.
Business owners agree. The referred customer is far superior to the one brought in by cold advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers.
Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals.
Learn how to:
- Apply the #1 best retention strategy (hint: it's exclusive)
- Catch customers before they leave you
- Grow each customer's value (and have more power in the marketplace)
- Implement the three-step customer retention formula
- Use other people's events to get more referrals
- Create your own Customer Multiplier System
- Calculate the math and cost behind customer retention
Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.
Author Biography
Dan S. Kennedy is the provocative, truth-telling author of the popular No B.S. book series, a serial, successful, multi- millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH.
