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by Steve Cuno (Author)
Not many people who stumble upon a historical vignette about a medical quack and a bunch of goats would emerge from the experience with useful insights about marketing. But then, not too many marketing writers are Steve Cuno. Last count, we found only one. Equally at home with branding and direct response, Steve has drawn marketing lessons from birds in hats, a woman who wore an ape costume on a basketball court, a marriage proposal on the Serengeti, a little boy who washed out his own mouth with soap, and people who hide in public restrooms. No wonder that, from the moment his first nationally published article on marketing appeared in 2004, magazine editors began showing up at his door, hounding him for more. Here are the best of Steve's advertising and marketing insights, edited and updated for this volume. It is a collection like no other. The originals appeared in print and online periodicals including Deliver, Skeptical Inquirer, Digital IQ, Adnews, MarketingProfs, BookBusiness, and others. Steve's marketing career spans 40 years. He opened the RESPONSE Agency in 1994.
Author Biography
Steve landed his first paid writing gig at 15 when The Sparks Tribune, a northern Nevada community newspaper, started a weekly tabloid for high school students. He received $5 per column. That was in the days when you could buy a paperback novel for 50 cents and a hammered but drivable used car for two hundred dollars. He lost no time in finding his writer's voice and hasn't shut up since. Steve worked for a number of years in branding and direct response advertising on the client and agency sides. He opened the RESPONSE Agency in 2004. In his spare time, Steve likes to read, walk his dog, pound away on his piano, and force people to look at photos of his grandchildren, holding them against their will until they concede that no one else's are as cute.
