{"product_id":"open-innovation-new-product-development-essentials-from-the-pdma-hardcover","title":"Open Innovation: New Product Development Essentials from the Pdma - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAbbie Griffin\u003c\/b\u003e (Author), \u003cb\u003eCharles H. Noble\u003c\/b\u003e (Author), \u003cb\u003eSerdar S. Durmusoglu\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA clear, practical guide to implementing Open Innovation for new product development\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eOpen Innovation: New Product Development Essentials from the PDMA\u003c\/i\u003e is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward.\u003c\/p\u003e \u003cp\u003eOpen Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. \u003ci\u003ePDMA Essentials\u003c\/i\u003e provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eProduct platforming and idea competitions\u003c\/li\u003e \u003cli\u003eCustomer immersion and interaction\u003c\/li\u003e \u003cli\u003eCollaborative product design and development\u003c\/li\u003e \u003cli\u003eInnovation networks, rewards, and incentives\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMany practitioners charged with innovation have only a vague understanding of the specific tools available for Open Innovation, and how they might be applied. As the marketplace shifts dramatically to keep pace with changing consumer behaviors, remaining relevant increasingly means ramping up innovation processes. \u003ci\u003ePDMA Essentials\u003c\/i\u003e provides the tools NPD practitioners need to implement a leading innovation method, and drive continued growth.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCHARLES H. NOBLE\u003c\/b\u003e is the Proffitt's Professor of Marketing and Director of the Marketing PhD Program at the University of Tennessee, where he teaches courses in product development and innovation. He is also the Vice Chair for the PDMA.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSERDAR S. DURMUSOGLU\u003c\/b\u003e is Associate Professor of Marketing at the University of Dayton. He teaches new product development, innovation, and entrepreneurship. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eABBIE GRIFFIN\u003c\/b\u003e holds the Royal L. Garff Presidential Chair in Marketing at the David Eccles School of Business at the University of Utah. She was editor of the \u003ci\u003eJournal of Product Innovation Management\u003c\/i\u003e from 1998 to 2003.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 384\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.3 x 6.2 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 13, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45671204389061,"sku":"9781118770771","price":97.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/XAbKqHYbYQ9781118770771.webp?v=1769027857","url":"https:\/\/selloorium.com\/products\/open-innovation-new-product-development-essentials-from-the-pdma-hardcover","provider":"Selloorium","version":"1.0","type":"link"}