Additional information
by Bill Glazer (Author), Rob Cuesta (Editor)
Are You Great at What You Do, But Struggling to Make Your Business Great? Then It's Time to Make Your Marketing OUTRAGEOUS
Inside the Pages of OUTRAGEOUS Multi-Step Marketing Campaigns That Are Outrageously Successful, You're Going to Discover...
TEN THINGS YOU NEVER WANT TO MISS IN YOUR OUTRAGEOUS MARKETING
In Part One of OUTRAGEOUS Multi-Step Marketing Campaigns, I share the ten critical components that will make your marketing work, WHATEVER you're doing to reach your prospects. These are tried and tested principles that work whether you're doing video, Facebook, cold calling, email, seminars, or whatever (and in fact, in OUTRAGEOUS Multi-Step Marketing Campaigns you'll see THIRTY-NINE DIFFERENT WAYS of marketing to leads.
WHY YOUR MARKETING HAS TO BE OUTRAGEOUSLY MULTI-STEP
Most marketing fails because business owners think they can send one email or run one ad and make money. In Part Two, I reveal why that doesn't work, and how to fix your broken marketing by turning it into OUTRAGEOUS multi-step marketing campaigns that keep your message top-of-mind and engage your leads until they're ready to buy.
49 OUTRAGEOUSLY PROFITABLE CAMPAIGNS FROM SOME OF THE MOST SUCCESSFUL MARKETERS, ENTREPRENEURS AND BUSINESS OWNERS IN THE WORLD
In Parts Three and Four of the book, I've brought together 49 of the smartest minds in marketing to share their best campaigns with you. They walk you through their campaign step-by-step, complete with the emails they sent, the ads they ran, the phone scripts they used: everything is laid out for you to "swipe and deploy" into your own business.
You'll see campaigns from every industry, every market, and businesses of all sizes, from main street craft shops to multi-million dollar international software businesses. Because great marketing is everywhere.
PULLING ALL THE PIECES TOGETHER TO CHANGE YOUR GOOD BUSINESS INTO A GREAT BUSINESS
In Part Five I show you how to take everything you've learned and create your own OUTRAGEOUS Multi-Step Marketing Campaign.
Your Purchase Today Will Also Change Lives
I wrote this book because I want to give back and help others. A couple of years ago, I had a STROKE. I was fortunate to have a great team of therapists, and the loving support of my wife, children, and good friends, to help me through and speed my recovery, but many people aren't that lucky, so I am donating ALL the profits from this book to a Non-Profit VETERANS AFFAIRS program that helps people from all walks of life who have had a STROKE to get the care and support they need.
