Additional information
by Carla C. Johnson (Author), Janet B. Walton (Author), Erin Peters-Burton (Author)
Packaging Design outlines a journey that will steer your students toward authentic problem solving while grounding them in integrated STEM disciplines. As are the other volumes in the STEM Road Map Curriculum Series, this book is designed to meet the growing need to infuse real-world learning into K-12 classrooms. The book is an interdisciplinary module that uses project- and problem-based learning. Because success in the 21st-century workplace requires blending content and communication skills, the lessons prompt students to do the following: - Explore how marketing, packaging, and communications connect. Students will examine how to repurpose a product, or market it to new customers, through innovative containers such as nested packages (or packages within packages). - Build persuasive writing and speaking skills. Using PowerPoint presentations and social media campaigns, students must convince a client that their repackaged product is marketable and then convince customers to buy it. - Develop content knowledge. For example, as students think about nested packages, they learn about geometric properties of three-dimensional shapes and engineering design. - Consider the complexities of marketing, from grappling with sustainability issues to meeting customer needs while making a profit. Activities include designing a package that keeps tortilla chips from breaking and transforming an old product with new packaging and marketing techniques. The STEM Road Map Curriculum Series is anchored in the Next Generation Science Standards, the Common Core State Standards, and the Framework for 21st Century Learning. In-depth and flexible, Packaging Design can be used as a whole unit or in part to meet the needs of districts, schools, and teachers who are charting a course toward an integrated STEM approach.
Author Biography
Dr. Carla C. Johnson is the associate dean for research, engagement, and global partnerships and a professor of science education at Purdue University's College of Education in West Lafayette, Indiana. Dr. Johnson serves as the director of research and evaluation for the Department of Defense- funded Army Educational Outreach Program (AEOP), a global portfolio of STEM education programs, competitions, and apprenticeships. She has been a leader in STEM education for the past decade, serving as the director of STEM Centers, editor of the School Science and Mathematics journal, and lead researcher for the evaluation of Tennessee's Race to the Top- funded STEM portfolio. Dr. Johnson has published over 100 articles, books, book chapters, and curriculum books focused on STEM education. She is a former science and social studies teacher and was the recipient of the 2013 Outstanding Science Teacher Educator of the Year award from the Association for Science Teacher Education (ASTE), the 2012 Award for Excellence in Integrating Science and Mathematics from the School Science and Mathematics Association (SSMA), the 2014 award for best paper on Implications of Research for Educational Practice from ASTE, and the 2006 Outstanding Early Career Scholar Award from SSMA. Her research focuses on STEM education policy implementation, effective science teaching, and integrated STEM approaches.
