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by Bj Lownie (Author), Jon Williams (Author)
Looking for tips to help you win business? This entertaining and insightful anthology brings together the very best entries from the Proposal Guys - the world's leading proposal management blog since 2006.Written by two of the world's most acclaimed proposal experts, the book will share tips to help you choose which deals to chase, understand the buyer, work out your strategy and write great content. Jon and BJ also explore the importance of the proposal in the sales process - and how organisations can ensure they set up the best proposal capabilities.A companion to the authors' bestselling step-by-step guide 'Proposal Essentials', this anthology draws on Jon and BJ's combined experience of over 50 years of helping sales teams around the world to win business. It's essential, enjoyable reading for anyone working in bid and proposal management.
