Additional information
by F. Annie Pettit (Author)
Newly revised in 2024! The 5th edition now includes how to leverage artificial intelligence in your survey design process and how to create fun and playful question styles.
Why this survey book:Author Biography
Annie Pettit, PhD, is a Fellow of the Marketing Research and Intelligence Association, the Canadian body for market research. She received a PhD in experimental psychology after completing her dissertation on the data quality of offline and online surveys. Dr. Pettit has more than fifteen years of experience writing, analyzing, advising, and teaching questionnaire design in the professional world of marketing research. She writes for professional journals and industry associations, and has been an invited speaker at many industry conferences. Dr. Pettit has won a 2016 Ginny Valentine Award, 2014 ESOMAR Excellence Award for Best Paper, 2014 MRIA Award of Outstanding Merit, 2013 ESOMAR award for Best Methodological Paper, and the 2011 David K. Hardin Award. Her first book published in 2011, The Listen Lady, is a novel about social media research.
