Additional information
by Laurie Morgan (Author), Judy Capko (Foreword by)
Practical advice for practice owners and managers -- explored through case studies of real practices
Whether your medical practice is small, mighty, and independent or part of a larger healthcare organization, odds are it could run more smoothly, with less stress -- and be more profitable. But some of the best, easiest-to-implement practice management steps you can take to boost your business are hardest to see from inside your own practice. That's where the insights of an experienced consultant can be most helpful, and can open your eyes to new ways of looking at your practice.
Physicians and medical practice managers: this book is chock full of accessible, practical information about the business side of medicine -- information that you can easily apply to your own practice. It covers key practice management concerns like how to: capture more reimbursement revenue; improve workflow and productivity (without losing your focus on patients); attract new patients easily; and use new technology to serve patients better and collect more reliably.
Best of all, its real-practice case studies, tips, and fresh ideas are not just easy to apply to your own practice, they're lively and engaging to read. Stories from the author's real consulting experiences with a diverse array of actual practices bring day-to-day practice management goals and problems (and their solutions!) to life. This book will give you many new ideas to think about, whether your practice is established, you're just launching your independent practice, or you're responsible for managing a healthcare business. Whether you are a physician-owner or are a manager responsible for running a practice or other healthcare business, you'll love this book's fresh approaches, quick tips, and management secrets. They'll get you excited about improving your business--and you'll be eager to try them. Today's physicians and healthcare workers too often face frustration and even burnout. An efficient clinic, practice, ambulatory surgery center, or other medical business can be an important contributor to both physician morale and patient service. Running a better business isn't just a key to higher profit and more income, it reduces stress and can be a source of career satisfaction.
Employed doctors, physician practice owners, practice managers, medical office managers, and healthcare administrators and managers of all stripes: this book will help you look at your business with fresh eyes -- and easily apply best-practice ideas to your workflow, physician marketing, practice staffing, and clinic front office and back office technology that will pay off over and over again.
