Additional information
by Katie Fagan (Editor), Betsy Stepp (Author), Alicia Williams (Author)
You'd think that, after reading hundreds of marketing books, you would have that "I'm ready to tackle the world" feeling of total and utter know-how. But what I've found is that the problem with the ideas in those books is just that-ideas-because what businesses actually need are proven strategies for getting people to contact your business and sign on the dotted line. Which is why I wrote this book: to give you, the budding business owner, a clear, step-by-step plan that actually gets results.
Author Biography
About the Author: Alicia Williams is the founder and president of Aliste Marketing, Inc., a full-service marketing team that enhances existing businesses through effective content creation, while fostering budding businesses and entrepreneurs through inspiration and education. The endless marketing ideas that fill up hundreds of notebook pages have been used to raise critical funds for non-profits, build startups from idea to income, and inspire thousands of entrepreneurs. Since founding Aliste Marketing, a full service marketing team in 2008, she continues to enhance hundreds of existing businesses through effective content creation while fostering budding businesses through inspiration and education. Alicia resides in Massachusetts where she enjoys all four seasons- even the snowstorms.
