{"product_id":"power-of-surge-five-ways-to-supercharge-your-b2b-software-business-and-unleash-hidden-value-paperback","title":"Power of Surge: Five Ways to Supercharge Your B2B Software Business and Unleash Hidden Value - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eHolly Rollo\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e2025 NYC Big Book Awards Distinguished Favorite - Sales \u0026amp; Marketing\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e2025 AXIOM Business Book Awards Bronze - Business Technology\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e2024 North American Book Award Silver - Business Entrepreneurial\u003cbr\u003e 2024 Goody Business Book Awards - Gamechanger\u003cbr\u003e 2024 Goody Business Book Awards - Technology\u003cbr\u003e 2024 Best Book Award - Finalist\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFor CEOs and investors in small to midsize B2B software companies, this book provides a clear blueprint for transforming your marketing to unleash hidden value, especially leading up to a transaction or exit event. \u003cp\u003e\u003c\/p\u003eBased on over thirty years of experience leading major technology company transformations, the author outlines a strategic approach to marketing using the Power of SURGE--Strategy, Unity, Reputation, Gains, and Efficiency. Learn how to develop a customer-centric strategy tailored to your unique business situation, achieve radical alignment across sales, marketing, and customer success, establish a compelling competitive market position and brand reputation with customers, unlock hidden revenue streams, and build a modern marketing engine for scale and ROI. \u003cp\u003e\u003c\/p\u003eThe book covers common disconnects between CEOs and CMOs that undermine execution, along with advice for finding and keeping the right marketing leader in a competitive talent market. You'll discover proven methods for driving growth, lowering customer acquisition costs, shortening sales cycles, and boosting valuation. With practical advice from other industry leaders, this playbook provides the key steps to transform your marketing for a competitive advantage and transaction success.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eHOLLY ROLLO\u003c\/b\u003e is a B2B technology veteran with over three decades of experience leading major turnaround, transformations, and transactions. As a former CMO, she founded Surge Strategies, a strategic marketing advisory firm helping B2B software CEOs drive growth and scale. She is a passionate mentor to aspiring CMOs and women in technology. To learn more about Surge Strategies, visit www.surge-strategies.com.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 380\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.89 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 05, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":46490916192453,"sku":"9781642258110","price":35.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/Vy8QPLPOR59781642258110.webp?v=1783144354","url":"https:\/\/selloorium.com\/products\/power-of-surge-five-ways-to-supercharge-your-b2b-software-business-and-unleash-hidden-value-paperback","provider":"Selloorium","version":"1.0","type":"link"}