Additional information
by Claudio Torres (Author)
This book is a practical guide for your business use digital marketing, with seven straightforward steps to engage your customers, get new ones, increase your sales, and build a winning digital marketing strategy.Why read this book?We all use email, search on Google, visit websites, buy on online shops, and use social networks like Facebook, Twitter or LinkedIn. However, the Internet and digital technologies enter so quickly into our everyday lives that it is easy to forget an important fact: Our customers also use the Internet, smartphones and digital technologies. Maybe more than us.If you don t, you need to understand that consumers have taken it over. Social media, blogs, social networks, collaborative websites, apps, and games, have changed forever the way customers relate to companies, brands, and products.Consumers now have mobile devices and powerful search tools, which can find products, services, or show them where the nearest shops are. Blogs, podcasts, and YouTube videos have become the primary source of information for many people, especially those who like to talk about brands and products and comment on their experiences. Social networks have become a constant channel of communication between customers who mention details about what they buy, how they use it and what they thought of it. Also, it has never been easier to create an online shop. E-commerce has become so popular because any newly created company can compete on product and services sales against large commercial brands that have invested in well-located stores.The digital revolution can be a scary scenario for anyone who runs a business, and if you are struggling with its effects on your market, be aware of using it to your advantage. If you had not yet come to this point, wake up before it's too late.You need to make the most of the opportunities, created by the Internet and digital technologies. You need to be online to acquire new customers and grow your business. And meanwhile, you must work to avoid losing your current customers to new online competitors. For all these, I will show you a set of steps to fight back and put you in a winning position at the digital revolution. To leverage the Internet for your business without wasting money or resources, and to establish a more permanent competitive advantage, you need steps that lead you to a coherent, efficient, and effective strategy for making the Internet your primary business ally - today, tomorrow and forever., and that is the point of this book.This book shows you seven steps to use digital marketing to engage your customers, get new ones, increase your sales, and build a winning digital marketing strategy.
