Additional information
by Mark Wilder (Author)
Publishing Isn't Marketing - Companion Workbook is the hands-on companion to Publishing Isn't Marketing (ISBN: 978-1-970587-03-6 paperback 978-1-970587-13-5 ebook), designed to help self-publishing and independently published authors build a real marketing system before their book releases. This workbook transforms theory into action, breaking down the essential steps that make a book discoverable, credible, and retail-ready across Amazon, IngramSpark, Barnes & Noble, Kobo, Google Books, libraries, and bookstore ordering systems.
Where most guides talk about marketing, this workbook shows you "how" to do it-with checklists, templates, structured worksheets, and writing space for planning each part of your author business. Authors will learn how to set up a website that signals professionalism, centralize reviews, prepare an SEO and AI-SEO presence, create reader pathways, establish ARC and review pipelines, and structure a launch that avoids the sales-killing mistakes most first-time authors make.
his workbook teaches you to market the book you already wrote, rather than hoping someone finds it.
Who This Workbook Is For:
- Self-publishing authors building their first marketing plan
- Indie authors who want a system they can maintain without burnout
- Writers re-launching a book that never gained traction
- Authors planning to build a career, not just "release a book"
- Anyone confused by ISBNs, BISAC metadata, discoverability, or library adoption
Key Terminology You Will Build Into Action
- Self-publishing marketing strategy
- Author platform setup
- ISBN identity and metadata alignment
- BISAC categories for retail placement
- SEO for authors / AI-SEO for modern discoverability
- Backlink mapping and search authority signals
- ARC program structure and review channeling
- IngramSpark wholesale terms and bookstore readiness
- Library qualification through LCCN and catalog listings
A book without marketing is not a launch.
A book without metadata is not findable.
