Additional information
by Yannick Coulon (Author)
Addresses Enterprise Value, a new important metric not very well covered and understoodCovers small firms as well as corporationsFeatures case studies of Alibaba, Amazon and Walmart
Back Jacket
"Offering an interesting contribution by expanding ratios beyond their immediate applicability, this book is a must-read for both students and professionals in the accounting and finance fields, especially those keen to stay up to date with the latest information."
--Razvan Hoinaru, Queen Mary University of London, UK
Author Biography
Yannick Coulon has studied at business schools in France, Germany and Switzerland, and holds an MBA and certificate in behavioral finance. Currently an investor and manager in the golf industry, he has many years of experience working for UBS Global Asset Management in Switzerland, and as the European Product Manager for the Zip drive developed by Iomega, USA. Yannick also teaches finance (including behavioral finance) at a business school in Brittany, France, and has written three books in this area.
