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by James Taylor (Author), Jan Purchase (Author)
Organizations make thousands of automated, operational decisions every week-from targeted pricing of products to
determining which customers get automatic approval, from customizing website navigation and content to satisfying
regulatory mandates. How well they make these decisions drives their profitability, makes or breaks their reputation and
powers customer satisfaction.
How these decisions are made is one of a company's most important assets. All too often these decisions are not
explicitly managed, assessed or even visible to the company's business experts. Instead they are buried in the
company's software code and policy manuals, where they are hidden from view and may even be contradictory. Decision
modeling gives you the power to change this, to make your organization's decisions transparent, agile and scalable.
