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by Eric L. Byrd (Author)
How do you keep your small business alive when everything might change week? Normal business planning doesn't work anymore and your disaster plan flew out the window months ago. What do you do now?This is the nightmare of the 2020 COVID-19 pandemic for business owners. Months into the crisis and everyone is still wondering how to keep their business alive until things go back to normal.Using a collection of simple exercises, activities and planning tools, Eric Byrd walks you through a step-by-step process to bring some short-term stability to your business. Eric has coached over 600 small businesses in the last five years. He created this easy to use toolkit in the middle of the pandemic to help you weather the storm.Eric helped clients struggle to get disaster assistance from the SBA, like EIDL, PPP, and CARES Act grants, for months. He quickly noticed that normal disaster plans and business plans would be no help because the crisis dragged on so long. He created a strategy around simple management tools to help clients take action. He realized eventually the assistance could stop so business owners needed a new, more immediate way to plan. This workbook is the result of months of working with those clients every day.The core of the system is the PACE cycle. PACE is a repeatable, step-by-step process that allows you create a series of very short-term, mini, business plans. Executing a week at a time you can focus on the most useful actions for that moment. The structure allows. you to find creative solutions you may not have thought of yet. PACE helps you react quickly, decide more confidently and act more effectively to keep your business breathing until economic stability returns.
