Additional information
by Brandi Watkins (Editor), Kelli S. Burns (Contribution by), Joanna Boudreaux (Contribution by)
This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.
Author Biography
Brandi Watkins is associate professor in the School of Communication and Digital Media at Virginia Tech.