{"product_id":"restaurant-chains-in-china-the-dilemma-of-standardisation-versus-authenticity-hardcover","title":"Restaurant Chains in China: The Dilemma of Standardisation Versus Authenticity - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eGuojun Zeng\u003c\/b\u003e (Author), \u003cb\u003eHenk J. de Vries\u003c\/b\u003e (Author), \u003cb\u003eFrank M. Go\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eThis book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGuojun Zeng\u003c\/b\u003e is Professor and Director of the Department of Hospitality Management, School of Tourism Management at Sun Yat-sen University. He has authored and coauthored publications in the \u003ci\u003eInternational Journal of Hospitality Management\u003c\/i\u003e, \u003ci\u003eJournal of ChinaTourism Research\u003c\/i\u003e, \u003ci\u003eChina Geographical Science\u003c\/i\u003e, and many other journals.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHenk J. de Vries\u003c\/b\u003e is Associate Professor of Standardisation at the Rotterdam School of Management, Erasmus University in Rotterdam, Netherlands, and Guest researcher at the Delft University of Technology, Delft, Netherlands.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFrank M. Go\u003c\/b\u003e passed away in 2017. He was Professor of Event and Tourism Marketing at the Rotterdam School of Management, Erasmus University in Rotterdam, Netherlands. He was ranked among the top 40 scholars in the world for academic leadership in tourism research, as measured by the number of articles published in eight journals in the field between 1985 and 2004.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eGuojun Zeng\u003c\/b\u003e is Professor and Director of the Department of Hospitality Management, School of Tourism Management at Sun Yat-sen University. He has authored and coauthored publications in the \u003ci\u003eInternational Journal of Hospitality Management, Journal of China Tourism Research, China Geographical Science\u003c\/i\u003e, and many other journals.\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003cb\u003eHenk J. de Vries\u003c\/b\u003e is Associate Professor of Standardisation at the Rotterdam School of Management, Erasmus University in Rotterdam, Netherlands, and Guest researcher at the Delft University of Technology, Delft, Netherlands.\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003cb\u003eFrank M. Go \u003c\/b\u003epassed away in 2017. He was Professor of Event and Tourism Marketing at the Rotterdam School of Management, Erasmus University in Rotterdam, Netherlands. He was ranked among the top 40 scholars in the world for academic leadership in tourism research, as measured by the number of articles published in eight journals in the field between 1985 and 2004.\u003cbr\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 126\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.38 x 8.27 x 5.83 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 23, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":46593007452357,"sku":"9789811309854","price":175.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/DQrCGNjKNw9789811309854.webp?v=1785067688","url":"https:\/\/selloorium.com\/products\/restaurant-chains-in-china-the-dilemma-of-standardisation-versus-authenticity-hardcover","provider":"Selloorium","version":"1.0","type":"link"}