Additional information
by Ronald L. Bond (Author)
Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fifth edition has been fully updated for today's rapidly changing retail environment, with specific tips on using the Internet for marketing and two-way communication with customers. Steps on how to expand to e-retail channels cover fundamental Internet-specific issues, even as brick-and-mortar retailers learn how to assess product vulnerability to competition from other Internet businesses. This essential reference contains many specific examples and case studies, based on the author's experiences starting and successfully operating three retail stores and a bed and breakfast, as well as on the experiences of dozens of successful entrepreneurs. Worksheets can be used by beginning retailers to plan for and operate their business.
Front Jacket
If Retailing Is Your Dream, This Is the Guide To Help You Reach It
-Budget for startup and establish a financial plan
-Select the ultimate location and develop your brand image
-Select, price and market your product
-Manage inventory to decrease expenses
-Use smart phone apps and other technology to stay efficient and competitive
-Meet legal and regulatory requirements
-Manage your daily operations Sparing you the trial and error that comes with starting a retail business from scratch, Bond shares firsthand experiences, lessons learned, and informative anecdotes that have helped thousands of aspiring retail entrepreneurs just like you! "Retail in Detail is the most informative book I have read to date. [With] all the information out there to help you decide what to do and when, it gets a bit overwhelming. This book broke down very important points and explains them in detail..."
--Customer review, Amazon.com "...Bond offers convenience and genuine value to readers looking for a concise and thorough introduction to the retail enterprise...Realism and pragmatism are the shining virtues of Retail in Detail."
-- Evelyn Lager, ASD/AMD Trade News
Author Biography
Ronald L. Bond has 35 years of experience as a CEO, small-business owner, manager, and consultant. He has successfully started and operated retail gift stores and a B&B. He lives in Harrison, AR.
