Additional information
by Ram Charan (Author)
How do you gain an edge in the digital world order?
"Another book for the ages from a master . . . Particularly insightful is his emphasis on how the end-to-end individual consumer experience will separate winners from losers in our new digital age."--Fred Hassan, chairman, Caret Group; former CEO, Schering-Plough and Pharmacia
- Empower teams focused on a single task, building a "social engine" that drives constant innovation, fast execution, and customer satisfaction.
- Attract funders who understand the big picture: that beyond a certain scale, major upfront spending will turn into a cash-generation machine. Filled with stories that peek behind the curtain of digital behemoths as well as traditional companies that have transformed their organizations, Rethinking Competitive Advantage offers concrete advice and methods to help you conceive of new market spaces and moneymaking models. Competing against digital giants might seem daunting, if not impossible. The necessary computing power is within any company's reach. By borrowing from these digital winners' playbooks, traditional companies and upstarts alike can gain an upper hand. Whether you're in the C-suite or brainstorming the next big idea from your garage, Rethinking Competitive Advantage is the ultimate guide to creating competitive advantage today.
Author Biography
Ram Charan is a highly acclaimed business adviser, speaker, and author, well known for his practical, real-world perspective. He was a Baker Scholar at Harvard Business School where he earned his MBA degree with distinction, as well as his DBA. Charan is the author of What the CEO Wants You to Know, Profitable Growth Is Everyone's Business, The Leadership Pipeline, and Boards at Work. His articles have appeared in Fortune and Harvard Business Review.
