Additional information
by Mort Greenberg (Author)
TOP THREE TAKEAWAYS THAT YOU GAIN
1. Blueprint to write your strategic sales plan
2. Worksheets in the book and a link to an online workbook to formalize your plan
3. A process to provide you with a revenue boost that you will directly benefit from
THE IDEA FOR THIS BOOK
For many years I was on the hunt to find the perfect sales plan template. Over the years I probably searched for and downloaded hundreds of templates. And I asked anyone who would talk with me about how they wrote their sales planning docs. Every year I'd wonder... Is there was a better way? Eventually, I realized there is not a perfect plan. In fact, perfect can be the enemy of good. And too much time writing a sales plan becomes a wasted time. In an effort to simplify I knew I wanted my plan to be on one sheet of paper, but I needed more inputs than one sheet could handle. So that drove me to develop a plan with five steps or five one sheets. Each sheet builds on the previous. The last sheet requires inputs from all other one sheets, but then you have a singular document that includes your key quantitative and qualitative items in one place.
WHO IS THIS BOOK WRITTEN FOR
This book is for every business person. From start-up to the largest company on the planet. If you are a seller, sales manager, marketer, brand manager, product manager, business developer, investor, senior team member, company owner or anyone who benefits from improving the quality of revenue or finding new business to grow revenue, this book is for you.
WHAT YOU WILL FIND INSIDE OF THIS BOOK
80+ pages of content in a workbook format to build your ultimate sales plan. There are five steps so of course there are five key sections of the book: Step #1 Survey: Run a survey with your customers and also with your staff. Step #2 Business Canvas: Write a one-page business canvas that will help you focus in on nine key areas of your business. Step #3 Competitive Grid: List out the competitive factors that are important to your customers that you need to compete and win on. Step #4 S.W.O.T: Detail your business's strengths, weaknesses, opportunities & threats. Finally use the online workbook to build out your complete plan with the fifth step. Step #5 The O.G.S.M.T: This is where you prioritize your Objectives, Goals, Strategies, Measures and Tactics on one page.
