Additional information
by Vijay Govindarajan (Author), Ravi Ramamurti (Author)
Two experts in reverse innovation reveal four different pathways for providing value-based health care and show how these, and other revolutionary practices from India, are being adopted in areas across the United States.
- Reveals how some far-sighted US providers are practicing health care delivery innovations similar to those in originating in India, illustrating how reverse innovation is helping to transform US health care.
- Presents 7 Indian "exemplars" and shows how they have created a breakthrough business model to consistently deliver high-quality health care at low cost.
- Explains how these Indian providers are practicing the kind of value-based competition advocated by Michael Porter and Elizabeth Teisberg in their book Redefining Health Care, and how these practices are being adopted in the US context, without regulatory mandates or system-wide reforms.
Audience:
- Executives of health care organizations around the world, health insurance companies, and Fortune 500 companies that develop drugs, medical devices, and new procedures, and biotech firms
- Startups in Silicon Valley and elsewhere looking to disrupt existing practices in the health care sector
- Health care policymakers
- Academics and consultants working in health care
Announced first printing: 15,000
Laydown goal: 4,000
Author Biography
Vijay Govindarajan is one of the world's leading experts on strategy and innovation and is the Coxe Distinguished Professor at Dartmouth's Tuck School of Business and a former Marvin Bower Fellow at Harvard Business School. He is the author of a number of influential books, including the New York Times and Wall Street Journal bestselling Reverse Innovation.
Ravi Ramamurti, a top scholar in international business, is the University Distinguished Professor of International Business & Strategy and Director of the Center for Emerging Markets at Northeastern University in Boston. His research and consulting work focuses on strategy and innovation by firms operating in, or from, emerging economies. He is the author or editor of seven books, including Understanding Multinationals from Emerging Markets.
