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by Devyani Sen (Editor), Anirvan Sen (Author)
This is the decade when most businesses will become digital. It does not matter whether you are a logistics business, a training company, a retail business or a consulting business, most of the activities of your company are going to be conducted on a digital medium. With so many people being online and companies adopting novel ways to connect with customers and even prospective buyers using enabling technologies, it has become imperative that all businesses must have a digital strategy.Even with a good understanding of enabling technologies, businesses fight with finding the right applications within their organization. The bridge between theory and relevance is often a bridge too far. But innovation always finds its way through.What is your digital strategy? What is your competitive advantage story? How are you going to service and support your customers as well as prospects?Digital adoption is not a binary change. In this book, we have introduced an 11-elements Digital Adoption Framework on various digital innovations usage focused on business growth ranging from user experience, digital marketing, knowledge marketing to all the way of being a complete digital and data organization. This framework will allow you to convert your digital aspirations into manageable chunks of tactical approaches.This book will provide you a structured approach on how to adopt digital technology seamlessly and unlock opportunities that will put your business on a high growth trajectory.
