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by Michael McGaulley (Author)
HOW TO SELL FACE-TO-FACE: SURVIVAL GUIDE is a short, to-the-point handbook focusing on the need-to-know for people getting started in the what may seem intimating new process of finding prospects and making face-to-face sales calls. Especially for career-changers and people going off on their own, or looking for a new job or new field--- such as consultants, free-agents, or independent contractors. HOW TO SELL FACE-TO-FACE: SURVIVAL GUIDE is drawn from the author's experience developing sales and sales management training for some of America's top corporate sales universities. Among the TOPICS COVERED are these: Starting questions for testing the viability of the product or service you will offer, and defining your core selling messages. Finding your way to the person who has budget and authority to say yes to what you offer. Getting past the Screen or Gatekeeper. Telephone sales tips both with the Screen and Prospect. Opening face-to-face sales calls. Consultative selling: asking savvy questions to help the Prospect recognize whether needs exist for your product or service, as well as the value of buying it to fill those needs. Linking the needs uncovered with the specific ways in which what you offer will fill those needs-- both cost-effectively, and better than competing methods. Dealing with the issue of price by focusing on value. Being attuned to buying signals, both verbal and non-verbal. Converting questions and objections into additional reasons for buying. Closing for the order or some other kind of buying action. Working with the customer after the sale, and other customer-care considerations.
