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by Deon Van Niekerk (Author), Joy Zarine (Author)
The restaurant business is a tough one to succeed in. Most people believe that to stay in business they need smart leadership, experienced staff and a delicious menu. When a restaurant fails too often it is rising taxes, greedy landlords, modern food trends and a high turnover of staff being blamed. The truth is that restaurants fail for one reason, and one reason alone. They have not made enough sales. This book sets out a method for developing your workforce from order takers who make accidental sales, into sales professionals delivering ambitious target driven sales. It focuses on transforming the profitability of your restaurant business. Restaurants following the "Sales Through Service" method make better sales, receive greater reviews and have highly motivated, highly rewarded front of house teams. When incorporating sales seamlessly into a deliberate guest journey it does not feel like selling at all. It's all part of a greater service offering. This book outlines how to transform your front of house team to build a more profitable business giving you the revenue and lifestyle you deserve. When you read "Sales Through Service" you will gain a deeper understanding of the vital ingredients of success. If you want to build a profitable, scalable and exceptional restaurant business whilst transforming your guest experience, you need to read this book.
