Additional information
by Carl Hinder (Author)
You are joining the product selling and customer service revolution when you buy this book. With so many salons struggling worldwide the author asks 'why are we prepared to let our salons fail, rather than address product selling and customer service'. The author is a business coach with commercial retail experience and salon experience, which he brings together to take a new, fresh and sometimes explosive look at how you can sell more products and deliver better customer service at the same time. We are in a commercial period that is craving outstanding customer service, and people are prepared to pay for it. (Just look at Apple) Yet most salons shun true customer service in favour of an easy existence. We can no longer beat all our competition on price or on the treatment, we can only beat them on customer service. Finding outstanding customer service through product selling will change your salon. The book takes you on a journey through the main reasons why you really should be selling more, listing and analysing all the key benefits in getting to grips with selling in your salon. Just reading this section alone should have you motivated and raring to go and breath new life into your business. However, the author knows that we are working with real people who have long-standing views and beliefs which must be overcome. He will help you challenge the key reasons that salon owners and their teams use to avoid selling. The author calls these reasons 'myths and excuses', and explains in detail why they do not exist. The first half of the book is about changing the mindset of the reader and looking at product selling in a new, modern way. Once the reader accepts that the benefits of selling are huge and that the only barrier is the reader, the second half gives all the steps that you need as a salon owner, manager or team member to set up a successful retail operation. Everything you need from how to buy stock when you think you have no money, incentive schemes and right through to the key principles of staff training. What you realise when you have finished reading the book is that product sales and customer service cannot be separated and that improving product sales is only going to improve your business.
