Additional information
by Massimiano Bucchi (Author), Brian Trench (Author)
This book is an accessible yet critical introduction to science communication viewed as the social conversation around science. It addresses why science communication matters, examines the evolution of theories and practices, and explains concepts, myths, misunderstandings and challenges.
Author Biography
Massimiano Bucchi has been the editor-in-chief of the leading journal in the field, Public Understanding of Science (2016-2019). He is Professor of Science and Technology in Society and Director of Master SCICOMM at the University of Trento, Italy and has been visiting professor in Asia, Europe, North America and Oceania. He is the author of several books, published in over twenty countries, and a frequent contributor to newspapers and broadcasting. Among his books in English: Science in Society (2004); Geniuses, Heroes and Saints: The Nobel Prize and the Public Image of Science (2025).
Brian Trench, formerly Head of the School of Communications at Dublin City University, Ireland, has been the President (2014-2021) of the Public Communication of Science and Technology (PCST) network and reviews editor of the journal, Public Understanding of Science (2017-2025). He is a former journalist and has published and presented widely on science communication and related topics. He writes on science, radical and cultural history, including for the magazine, History Ireland.
