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by Koloman Moser (Artist)
An elegant postcard set highlighting the groundbreaking Vienna Secession design journal Die Fläche
In the first decade of the 20th century, Vienna's leading modernists and their students developed a bold graphic style that sparkled with the spirit of a new age. Debuting their prints and posters in a periodical they called Die Fläche (German for "The Surface"), graphic artists of the Secession directed design away from older Art Nouveau forms and toward bold experiments with flat colors, elementary shapes and expressive lettering.
This set of 40 postcards features 20 favorites from Die Fläche, including famed placards for Vienna Secession art exhibitions, works by members of the Wiener Werkstätte arts and crafts collective and prints from the 1908 Kunstschau, a landmark exhibition organized by Gustav Klimt. Humorous and ethereal designs mix with exquisitely abstract depictions of Vienna as a fashionable modern metropolis.
Pioneering women artists such as Hilde Exner, Emma Schlangenhausen and Valerie Petter-Zeis stand out among the list of contributors, reflecting their important roles in shaping visual culture in the city. As in Die Fläche, artwork by Koloman Moser, Alfred Roller and other founders of the Secession appear side-by-side with pieces by unsung luminaries such as Max Benirschke and Anton Kling.
With faithful reproductions printed on matte cardstock and presented in a handsome box adorned with metallic ink, Secession Style offers a unique collection of mailable artwork from a celebrated modern art movement, making it an attractive gift for lovers of art and design.
