{"product_id":"selling-the-night-when-club-culture-meets-brands-advertising-and-the-creative-industries-paperback","title":"Selling the Night: When Club Culture Meets Brands, Advertising and the Creative Industries - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAndy Crysell\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThey say nothing good happens after midnight, but in the case of creativity, that's just not so. The night fosters a different kind of creativity: something urgent, spontaneous, carved out of necessity. Tracking the past, present and future of this complex, often contradictory dynamic. \u003ci\u003eSelling The Night\u003c\/i\u003e explores what happens when this creativity influences wider culture and converges with everything from media, advertising, design and to gaming, fashion, hospitality, alcohol, beauty, tourism and far beyond. Also, as importantly, the implications of brands taking space within dance music as sponsors and supporters. \u003cbr\u003e\u003cbr\u003e\u003ci\u003eSelling The Night\u003c\/i\u003e speaks to DJs, promoters, marketers, academics, activists, archivists, policy makers, photographers, writers and designers. It samples KFC through to Fiorucci, Absolut and Red Bull, and moves from New York disco to the modern global underground. It witnesses how ideas migrate from subculture to influence the creative industries. It goes in search of lessons in improving the value exchange between dance music and brands, seeking something more symbiotic and less parasitic. All the while, it celebrates what makes after-dark ideas so special - the unique and democratising role they play.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 7.75 x 5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 01, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45810972557509,"sku":"9781913231828","price":29.46,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/Cw0zE2W7jQ9781913231828.webp?v=1770961236","url":"https:\/\/selloorium.com\/products\/selling-the-night-when-club-culture-meets-brands-advertising-and-the-creative-industries-paperback","provider":"Selloorium","version":"1.0","type":"link"}