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by Paul Dunn (Foreword by), James Ashford (Author)
2021 EDITION: REVISED & UPDATED More than twice the size & includes the five missing mindset chapters. You're not running an accountancy firm; you're running a business. But most accountants and bookkeepers don't have a business, they have chaos. You end up doing far more work than you get paid for and you're not valued enough by your clients. Ultimately, you're not getting the rewards you deserve, which include financial rewards, the gift of time, growth, joy and fulfilment, which feels unfair and not why you started this. You wanted to serve and impact your clients to the highest levels and get rewarded for it to. This book will take you on a journey that will challenge some of your most limiting beliefs, remove conflicting thoughts, reveal the blueprint for a successful sales system and give you the unshakeable confidence to do what you now perceive to be hard, to make life so much easier. You will learn: The number one problem that's causing you to be overworked, underpaid, undervalued and how to fix it. Why you really think selling is bad and the two main reasons you continue to give services away for free. The reasons you still struggle to sell, despite everything you've read and been taught.- Why clients really say "no" and it has nothing to do with a lack of money The common objections to your services and how to overcome them, instantly. The step-by-step blueprint for the Effortless Sales System.
