Additional information
by Jason McCormick (Author)
In a nutshell, it's sink or swim in the Internet world. If you are on page one of a Google, Bing, or Yahoo! search, your swimming in dough and have so much business you don't know what to do. On the other hand, if you are on page 3 or beyond you have no business. It's so true that no one hardly ever uses a telephone book anymore, they use the Internet. When you are competing against 800 million business websites on the Internet, you have to have an edge. There is an exact science in how to get your website to page one of an Internet search and it is different for each search engine. Not only that it changes every single year. For 2011, this book will teach you the science. Don't worry it covers the latest techniques for optimizing for Google Instant, Google Instant Preview, and Google Caffeine.
Author Biography
Jason McCormick is well known in the Search Engine Optimization (SEO) industry. Some of his techniques have been learned and put in to use by many others through books and news articles he has written. Before being an SEO professional, Jason worked as a developer and was one of the founding fathers of the algorithms used in many of today's largest search engines. He regularly consults with other SEO companies in need of information on what has changed with search engine algorithms.
