{"product_id":"sharded-media-trumps-rage-against-the-mainstream-hardcover","title":"Sharded Media: Trump's Rage Against the Mainstream - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eWilliam Merrin\u003c\/b\u003e (Author), \u003cb\u003eAndrew Hoskins\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSharded Media\u003c\/em\u003e is the story of how the unleashing of individual public opinion and rage became the most valuable of political currency. The digital's sharding of experience through personal networks, platforms, recommendations and peer-linked sources, has splintered political awareness, experience and activity. Rage, resentment, hypocrisy, and a hyporeal, self-curated reality, have fractured the political landscape.\u003c\/p\u003e \u003cp\u003eThis book takes the rise of Donald J. Trump as both a symptom and a catalyst of this phenomenon, embodying the public's disenchantment with liberal democracy and its embrace of a more visceral, emotionally-driven politics. We consider how economic devastation wrought by global neoliberalism and zombie capitalism fuelled public rage against the mainstream, ending in a supreme yet odd coalition for Trump, with an elite which leveraged technology with anti-democratic sentiments to further its goals.\u003c\/p\u003e \u003cp\u003eWe show how the liberal mainstream news media (MSM) made facts and truth their USP, their core pitch for trust, in precisely the period when they became most elusive. It was the MSM that seduced a middle ground of America to believe that they were reality, pushing the \u003cem\u003edeplorables\u003c\/em\u003e to its margins, until the margins became the reality.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSharded Media\u003c\/em\u003e is the story of how the unleashing of individual public opinion and rage became the most valuable of political currency. The digital's sharding of experience through personal networks, platforms, recommendations and peer-linked sources, has splintered political awareness, experience and activity. Rage, resentment, hypocrisy, and a hyporeal, self-curated reality, have fractured the political landscape.\u003c\/p\u003e \u003cp\u003eThis book takes the rise of Donald J. Trump as both a symptom and a catalyst of this phenomenon, embodying the public's disenchantment with liberal democracy and its embrace of a more visceral, emotionally-driven politics. We consider how economic devastation wrought by global neoliberalism and zombie capitalism fuelled public rage against the mainstream, ending in a supreme yet odd coalition for Trump, with an elite which leveraged technology with anti-democratic sentiments to further its goals.\u003c\/p\u003e \u003cp\u003eWe show how the liberal mainstream news media (MSM) made facts and truth their USP, their core pitch for trust, in precisely the period when they became most elusive. It was the MSM that seduced a middle ground of America to believe that they were reality, pushing the \u003cem\u003edeplorables\u003c\/em\u003e to its margins, until the margins became the reality.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWilliam Merrin\u003c\/strong\u003e is Associate Professor of Media Studies at Swansea University, UK. He is the author of: \u003cem\u003eDigital War\u003c\/em\u003e (Polity, 2018), \u003cem\u003eMedia Studies 2.0\u003c\/em\u003e (Routledge, 2014), and \u003cem\u003eBaudrillard and the Media\u003c\/em\u003e (Polity, 2005), and co-editor of \u003cem\u003eTrump's Media War\u003c\/em\u003e (2019) and \u003cem\u003eJean Baudrillard: Fatal Theories\u003c\/em\u003e (Routledge, 2009). He is Co-Founding Editor of the Palgrave \u003cem\u003eJournal of Digital War\u003c\/em\u003e.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAndrew Hoskins\u003c\/strong\u003e is Professor of AI, Memory and War, at the University of Edinburgh, UK.He founded and edits the journals of\u003cem\u003e Memory, Mind \u0026amp; Media\u003c\/em\u003e, \u003cem\u003eMemory Studies\u003c\/em\u003e, and\u003cem\u003e Digital War\u003c\/em\u003e. He is the author\/editor of 10 books, including \u003cem\u003eRadical War: Data, Attention \u0026amp; Control in the Twenty-First Century\u003c\/em\u003e (Hurst\/OUP 2022, with Matthew Ford) and \u003cem\u003eThe Remaking of Memory in the Age of the Internet and Social Media\u003c\/em\u003e (OUP 2024, co-edited with Qi Wang).\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWilliam Merrin\u003c\/strong\u003e is Associate Professor of Media Studies at Swansea University, UK. He is the author of: \u003cem\u003eDigital War\u003c\/em\u003e (Polity, 2018), \u003cem\u003eMedia Studies 2.0\u003c\/em\u003e (Routledge, 2014), and \u003cem\u003eBaudrillard and the Media\u003c\/em\u003e (Polity, 2005), and co-editor of \u003cem\u003eTrump's Media War\u003c\/em\u003e (2019) and \u003cem\u003eJean Baudrillard: Fatal Theories\u003c\/em\u003e (Routledge, 2009). He is Co-Founding Editor of the Palgrave \u003cem\u003eJournal of Digital War\u003c\/em\u003e.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAndrew Hoskins\u003c\/strong\u003e is Professor of AI, Memory and War, at the University of Edinburgh, UK.He founded and edits the journals of\u003cem\u003e Memory, Mind \u0026amp; Media\u003c\/em\u003e, \u003cem\u003eMemory Studies\u003c\/em\u003e, and\u003cem\u003e Digital War\u003c\/em\u003e. He is the author\/editor of 10 books, including \u003cem\u003eRadical War: Data, Attention \u0026amp; Control in the Twenty-First Century\u003c\/em\u003e (Hurst\/OUP 2022, with Matthew Ford) and \u003cem\u003eThe Remaking of Memory in the Age of the Internet and Social Media\u003c\/em\u003e (OUP 2024, co-edited with Qi Wang).\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 143\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 8.27 x 5.83 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 22, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45892855988421,"sku":"9783031847851","price":72.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/RUEeVMaV5q9783031847851.webp?v=1771918784","url":"https:\/\/selloorium.com\/products\/sharded-media-trumps-rage-against-the-mainstream-hardcover","provider":"Selloorium","version":"1.0","type":"link"}