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by Rich Bracken (Author)
You've tried to change before. You committed, you started strong, and then somewhere between the launch and the long haul, it fell apart. This isn't a motivation problem. It isn't a willpower problem. It's a strategy problem. And the strategy that most people have been handed is fundamentally wrong.
Shiftward is for anyone serious about lasting change, whether that means transforming their health, their habits, or leading an entire organization through its next evolution. You'll discover why 70 percent of organizational change initiatives fail, why 88 percent of personal resolutions don't last, and, more importantly, what actually works. Through an identity-first framework backed by behavioral science and real-world application, you'll learn how to align who you are with who you're becoming, how to build momentum through small and sustainable shifts, and why focusing on how change feels, not just what it looks like on paper, is the real key to making it last.
Change that sticks isn't built on willpower or grand gestures. It's built on small, intentional shifts compounded over time. Shiftward shows you exactly how to build them and how to keep them.
