Additional information
by Scott Duffy (Author)
AI isn't the problem.
Leading without a system is.
Some companies overinvest too early.
Some wait too long and fall behind.
Most try to transform without a repeatable way to do it.
Shoshin is a proven operating system for continuous transformation.
It shows leaders how to:
- See change before competitors do
- Adopt AI without chaos or wasted spend
- Turn experimentation into measurable results
- Build organizations that adapt continuously
Shoshin is written for CEOs, executive teams, and transformation leaders responsible for navigating AI, innovation, and constant change.
This book isn't about AI tools.
It's about how leaders transform companies-again and again.
"Transformation isn't about technology. It's about installing the right system. Shoshin is that system."
- Brian Smith, Founder of UGG
"In the noise of AI hype, Shoshin gives leaders clarity-how to transform at speed without losing control."
- Randy Garn, 2x Ernst & Young Entrepreneur of the Year
"If your title includes Transformation, Innovation, Strategy, or AI, Shoshin is now part of your job description."
- Maresa Friedman, Fortune 100 Business Strategist
