Additional information
by Cynthia Kay (Author), Todd McCracken (Foreword by)
"This book should be at the top of the list for any entrepreneur looking to learn from the experiences of others to fully understand the exhilarating journey from startup to successful exit. This book contains wisdom from people who have been there, done that. A true treasure for the entrepreneurial community."
--David Galbenski, serial entrepreneur, past global chair of the Entrepreneurs' Organization, and cofounder and chair of the Global School of Entrepreneurship
- Create an organization that is operationally efficient, creative, and entrepreneurial
- Raise capital and find partnerships
- Find your company's voice
- Attract and win contracts from much larger companies
- Serve complex, global companies by forging strong relationships
Most important, you'll learn how to find and nurture your customers. Critical decisions and points in the life cycle of a business are discussed as well: from start-up issues to growing the business, human resource concerns to strategic planning--not to mention how to attract business from larger companies. The use of real stories, along with stories of other small businesses, are included to illustrate the strategies and make them come alive.
Author Biography
Cynthia Kay is the founder of Cynthia Kay and Company, an award- winning media production and communications consulting firm that serves organizations from the Global Fortune 100 and small business to non-profits. Well-known clients include UL Laboratories, Cisco Technologies, Siemens Industry, Inc., USA Jet, Siemens Energy, Nestle, and others. Cynthia was named Woman Owned Small Business Supplier of the Year by Siemens in 2018 and one of the 50 Most Influential Women in West Michigan five times. She is the former board chair of the Small Business Association of Michigan (SBAM) and also served as the board chair for the National Small Business Association (NSBA). She is currently on the Advisory Board of the Marketing Department for the Seidman School of Business at Grand Valley State University and Michigan Celebrates Small Business (MCSB), which awards the "50 Companies to Watch."
